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Our Story

The StoryPeople Crew works in a big old building with brightly painted walls on Water Street in Decorah, Iowa. Our town is in a valley made by a meteor. Gabe wrote a story about it:

The weirdest part of living

on top of a 470 million year-old crater

is the people.

Decorah is in a corner of what is called the Driftless Region, named because eons ago the glaciers did not scrape the land flat here, but rather, stopped and melted and the runoff made glorious bluffs and rivers and streams that defy your idea of Iowa.

You might want to think of visiting Decorah sometime, not just because you could meet our quirky selves, but also because of all the beautiful things there are to DO here: biking our extensive trails, hiking, eating delish locally-sourced food, and drinking beer at our two famous breweries. We are a small town that lives big.

Uffda. Where were we?

StoryPeople just turned 25, which is pretty young in human years. We’ve been feeling our youth a lot lately, because so much is new around here. Alongside our classic stories and the things we put them on, are all sorts of new ones, full of heart and hope and the conviction that we humans will finally figure out that we are, for real, all in this together. That’s why every print gets a brown-paper sticker on the back that says:

Imagine a world

where we listen to

everyone’s stories

and learn we are

not as different

as we are the same.